We've all been there before. We're out with a group of friends at the beach ready to have a good time and everything seems to be going right. Except for one thing. There's no music because no one brought the speakers! I think we can all agree that a party without music is really no party at all. McDonald's gets it and wants to make sure that problem never happens again by introducing something truly unique yet practical at the same time. Canadians will have a fun way to enjoy the summer tunes thanks to the limited edition McDonald's Boombox - an innovation on the recyclable drink tray that enables it to double as a portable speaker! Yes you read that right. McDonald's just went all Transformers on us and I'm lovin' it!
The McDonald's Boombox was developed in partnership with the University of Waterloo's Audio Research Group and also the industrial design group Stacklab. It may seem low tech but the McDonald's Boombox incorporates plenty of high tech thinking including foil-embossed double cone speakers that help raise sound volume and quality while minimizing sound leakage to effectively double your phone's built-in maximum volume.
Check out a behind the scenes video of how the McDonald's Boombox came to life!
So how do you use this 100% recyclable McDonald's Boombox? You simply just flip your drink tray over and pop out the two metallic red speakers on each side with your fingers. You then just insert your phone in a special slot in the middle designed for phone stability and easy menu control. Turn up the music on your phone and listen as the beats from your tunes get amplified to everyone around you!
The McDonald's Boombox will be produced in extremely limited quantities and only available while supplies last as part of a one-time promotion for McFlurry desserts at Woodbine Beach in Toronto on July 28th from 2pm to 7pm. They will be handed out at no cost in conjunction with celebrating the McFlurry dessert's 22nd birthday in Canada, (which is another made in Canada innovation proudly made with milk and cream from Canadian dairy farms). You can trust me that this is one collector's item you are going to want to get your hands on!