How TourHero Made Me Fall in Love with Group Travel All Over Again

If you know me, you know I live for discovering new places, cultures, and cuisines. From the sun-soaked beaches of Hawaii to the historic alleyways of Portugal and the vibrant soul of Spain, travelling and exploring new places is in my DNA. But as much as I love travelling, planning a group trip with family and friends? Total chaos… until I found TourHero.

This platform completely flipped the script. Instead of stressing over who’s booking the Airbnb, which day to do the boat tour, or collecting payments from ten different people (ugh), TourHero lets me lead and host unforgettable trips while they handle the hard stuff. I get to focus on curating magical moments, while they take care of logistics, coordination, and even payments. As a content creator in the food and travel space for over twelve years now, I’ve managed to put together many ideas and lists on paper (and in my head) of places to visit, things to do, and restaurants to eat at in countless countries. I would absolutely love to share all of these ideas with my closest friends and family and bring them along with me for the ride. The hardest part for me are all the logistics of planning it and the execution, especially when I’m already working a full-time job. The time-commitment to plan something like that just seems daunting!

Or so I thought…

Why TourHero Is a Game-Changer for Group Travel

To be honest, would I love to lead and host a trip for my friends? Of course. Group travel sounds dreamy in theory, but in practice? It’s a messy juggling act of logistics, personalities, and constant text threads. If I could skip the hassle, trip planning would be so much easier. And guess what… that’s where TourHero comes in! Instead of forcing me into a box with a rigid itinerary, they give me the freedom to design my own dream experience and handle the chaos behind the curtain. Here’s why that matters:

Total Freedom. No Cookie-Cutter Itineraries

You know how most travel companies make you pick from a limited menu of “one-size-fits-all” trips? TourHero doesn’t do that. With them, I got to build my itinerary from the ground up. That means I chose the destination, the vibe, the accommodations, the excursions - everything. I wanted to include a morning yoga session on the beach, followed by a street food crawl, and then do some bar hopping? Done. I wanted my itinerary to revolve around food, culture, and late-night wine chats. I made it happen!

This is especially perfect for creators, community leaders, or anyone who wants to offer something special and unique. You’re not selling someone else’s trip — you’re crafting your own.

Effortless Group Travel Planning. They Handle the Chaos

We’ve all been there: you’re the one with the spreadsheet, the budget tracker, the WhatsApp group, and that one friend who paid you the wrong amount. Planning a group trip is work — unless you’ve got TourHero.

They take care of the gritty, behind-the-scenes logistics like trip pricing, payment collection, hotel bookings, and transportation arrangements. Their team is hands-on, responsive, and supportive from day one. You don’t need to worry about chasing deposits or coordinating check-ins. All of that is handled for you — so you can step into your role as the experience creator and actual host, not the trip accountant.

This was a game-changer for me, especially when juggling multiple group members and communication styles.

80+ Global Destinations to Explore

When I say TourHero opens up the world to you, I mean it. With access to over 80 destinations — from the jungles of Costa Rica to the cobblestone streets of Lisbon — the possibilities are endless. And it’s not just the usual hotspots, either. They have incredible, curated experiences in off-the-beaten-path locations for travelers who want something different.

Personally, it brought back memories of my favourite trips: watching the sunrise on Oahu’s east shore, wandering through Alfama’s tiled alleys in Portugal, or tasting fresh seafood paella in Barcelona on my trip there last Summer. TourHero makes it easy to revisit these magical destinations or discover completely new ones, without the stress of figuring everything out yourself.

Leave the Logistics. Keep the Magic

What I truly appreciate is how TourHero lets you step into your zone of genius. If you're like me, you thrive on creating connection and curating memorable moments - not negotiating hotel contracts or coordinating airport pickups.

TourHero manages everything from vendor coordination to guest support. If someone’s flight is delayed or has questions about dietary restrictions, TourHero handles it. Meanwhile, you get to focus on your travelers, the experience, and those “pinch me” moments that make group trips unforgettable.

They even build you a sleek, customized trip page where everyone can find the itinerary, pay their deposits, and stay up-to-date. No more endless texts or missing documents. Just one hub for your whole crew.

Flexible & Secure Payments. For Everyone

One of the biggest stressors in group travel is money. Who owes what? Did everyone pay? Is it being tracked correctly? TourHero eliminates that mess completely.

You don’t have to be the banker. They handle the financial side, ensuring funds are collected, processed, and disbursed properly. It’s smooth, transparent, and stress-free for both me as the host and the travellers. It means less time managing numbers and more time making memories.

How to Get Started With TourHero

If you're ready to turn your travel dreams into something real whether it’s a side hustle, a community retreat, or just a one-off adventure — here’s how easy it is to get started:

Step 1: Book a call with their team and talk about your vision. You’ll explore destination options and get inspired by what’s possible.

Step 2: Design your itinerary. Choose from existing trips or build something totally your own. TourHero helps guide you through it.

Step 3: Discuss your pricing and profits. Yup — this can actually become a revenue stream. TourHero will help you figure out the structure.

Step 4: Launch your trip! You’ll get a personalized trip page to promote and share. They handle sign-ups, payment collection, and guest questions.

Step 5: Travel time! Enjoy the ride while TourHero handles everything else — bookings, logistics, support, and more. All you have to do is show up and be present.

TourHero brought back the joy of group travel for me. It gave me the structure I needed to build unforgettable trips without losing sleep over the details. Whether you want to create your first retreat, reconnect with your community, or just travel in a more intentional way, TourHero is your ticket.

And if you don’t believe me, check out these great TourHero reviews for some inspiring and success stories of group trips planned by travel hosts like you and me! 

It’s not just about planning a trip - it’s about creating moments that last a lifetime. Let TourHero help you make them happen. Now if you don’t mind me, I’ll be busy crafting my own foodie trip of my dreams! 




The Ultimate Travel Guide to Windsor Essex

This travel guide I put together is especially meaningful to me. Windsor Essex has always been like a second home. I grew up spending every summer there with family, and even as an adult, I drive down from Toronto to Windsor to celebrate Christmas with family every holiday season. This city holds so many cherished memories, from childhood adventures at Devonshire Mall to holiday traditions around the Christmas tree. My family even owns Red Sail Restaurant, a local institution that’s been serving up the best Chinese food in the city since 1972! Over the years, I’ve come to know Windsor and Essex County like the back of my hand, and I love sharing its hidden gems with anyone looking for a fantastic getaway. Whether you’re a foodie, an adventure seeker, or someone who just loves a great weekend escape, this guide has you covered! Windsor isn’t just a place I visit, it’s a part of who I am. I’m so excited to put together this travel guide for you all and share this very-much underrated city in Ontario just a 3.5 hours drive away from Toronto.

Where to Eat

The Vines Restaurant at Cooper’s Hawk Vineyards

Start your Windsor-Essex adventure with an unforgettable dining experience at The Vines Restaurant, located within the picturesque Cooper’s Hawk Vineyards. Celebrated for its locally inspired cuisine and award-winning wines, this restaurant offers a warm yet refined setting ideal for a farm-to-table meal. The vineyard is a sight to behold, with rows of grapevines stretching into the horizon. I had the most incredible cod dish - bursting with colour and flavour with a beautiful pea green puree - and the chocolate mousse, recommended by our server, was absolute perfection. One of the best desserts I’ve had in years! And of course, with a vineyard setting, their expertly paired wines are a must.

River Room Restaurant

For a perfect evening wind-down, head to River Room Restaurant for handcrafted cocktails paired with unmatched waterfront views. Located on the second floor of the Best Western and DoubleTree Hotels, this hidden gem might just offer the best panoramic view in all of Windsor. The intimate yet lively atmosphere is elevated by floor-to-ceiling windows that showcase the glittering Detroit skyline. Sip on one of their signature cocktails or mocktails, mixed with premium spirits and fresh ingredients, or stick with a timeless classic that never misses.

Café Amor & Art

Ease into your day at Café Amor & Art, a charming café that combines delicious breakfast with artistic flair. The cozy space is filled with vibrant murals, local artwork, and pottery, creating a warm and inviting vibe. Their Mexican-inspired specialty coffees and homemade pastries are a treat - I had the Matcha Latte and Mexican Chilaquiles, and it was the perfect way to start the day. The friendly staff made the whole experience even more memorable. I took a seat right by the front window in the comfiest chair and I just didn’t want to leave! This cafe is a must visit for sure!

Zuleeats

Craving something savoury on the go? Swing by Zuleeats for their beloved hand pies. Specializing in traditional Ghanaian savoury meat pies, they also offer tasty vegetarian and vegan options. Each pie is packed with flavourful fillings wrapped in a golden, flaky crust - perfect for snacking between stops. Can’t make it to their storefront on Howard Avenue? You can also find them at the local farmers' market every week until October. These are perfect hand pies to take home and re-heat in the oven, making it a easy meal to prepare when you are pressed for time. Simply delicious!

Wolfhead Distillery

Elevate your lunch plans with a visit to Wolfhead Distillery, where craft spirits meet culinary creativity. Famous for their small-batch whisky and vodka, Wolfhead serves up a delicious menu designed to complement their drinks. Their Old Fashioned is a local favourite, with bold, smooth flavours and just the right touch of sweetness. After your meal, join a guided tour to learn about their handcrafted distilling process. Don’t leave without trying their Banana Caramel Vodka or Coffee Whisky Liqueur - both are out of this world! With its rustic-modern vibe, this spot is a must for food and drink lovers.

Armando’s Amherstburg

For dinner, indulge in a slice of Windsor tradition at Armando’s Amherstburg, home to some of the region’s best Windsor-style pizza. What makes it Windsor-style? Think shredded pepperoni, canned mushrooms, and premium Galati cheese on a perfectly hand-tossed crust. The result is a pizza that’s crispy, chewy, and totally unforgettable. Not a pizza person? Their menu also features hearty pastas, fresh salads, and other Italian favourites. This restaurant was even featured in a CBC documentary called “The Pizza City You’ve Never Heard Of!”

Sandwich Brewing Co.

End your Saturday night at Sandwich Brewing Co., a cozy craft brewery set in a beautifully restored historic building. Known for their top-quality, small-batch beers, this local favourite offers everything from hoppy IPAs to rich, smooth stouts. Whether you grab a seat on the ground floor, upstairs, or out back on the dog-friendly patio, the vibe is always welcoming. Bonus: they serve unlimited complimentary popcorn - because what goes better with beer than that? Also, if you are looking to get married soon and looking for a venue, Sandwich Brewing Co hosts countless weddings every single year!

Tabouli by Eddy’s

In the heart of Tecumseh, Tabouli by Eddy’s (Manoushii) offers a hearty and authentic Lebanese breakfast experience. Specialties include freshly baked flatbread topped with za’atar and cheese, rich shakshuka, fig with halloumi, and the comforting fattet hummus. This isn’t your typical eggs-and-toast brunch - it’s a flavourful journey through the tastes of the Middle East. Pair your meal with a bold Turkish coffee to jump start your day with energy and warmth. This meal right here was basically a Lebanese feast. A perfect start to the day!

Grand Cantina

For bold flavours and an upbeat vibe, make your way to Grand Cantina in Walkerville. Famous for its tacos, tequila, and globally inspired menu, this hotspot delivers a colourful and dynamic dining experience. Their gourmet tacos and Mexican street food are full of personality and flavour, and the Duck Fat Fries are an absolute must. Don’t forget to order a chilled margarita and take in the eclectic decor. From vibrant bar tiles to eye-catching art, every meal here feel like a celebration. You’ll be able to taste and travel to Mexico right here in Windsor without ever having to buy a plane ticket.

Thai Palace

Wrap up your Windsor-Essex getaway with a delicious dinner at Thai Palace, where authentic Thai flavours meet exceptional hospitality. The richly decorated space - complete with traditional tapestries and ornate sculptures - transports you straight to Southeast Asia. Whether you're enjoying a spicy curry, a warming bowl of glass noodles, or my personal favourite, the Tom Yum Soup, this spot offers a deeply satisfying and memorable dining experience. As the saying goes, there’s always room for dessert. So don’t forget to order their signature Mango Sticky Rice to end your meal.

Cookie Bar

Looking for a sweet finale? Cookie Bar is a must-visit for dessert lovers. Specializing in massive quarter-pound craft cookies, this bakery is known for its crispy edges, gooey centers, and indulgent flavour combinations. Each cookie is baked fresh using premium ingredients, and with seasonal varieties always in rotation, there’s something new to crave each time. I tried their seasonal Black Forest cookie and it was phenomenal. Bonus: you might even catch a sighting of Cookie Monster himself while you're there! He is hard to miss believe it or not.

Chance Coffee

A haven for coffee aficionados, Chance Coffee in Ford City is dedicated to quality and sustainability. Their beans are ethically sourced and roasted on-site, resulting in some of the region’s finest coffee. Whether you’re in the mood for a pour-over, a bold espresso, or simply a cozy corner to relax, this spot delivers. The space is quaint and welcoming - perfect for catching up with friends, grabbing a drink to-go, or getting a little work done with your laptop in tow.

What to Do

Willistead Park

A lush and historic green space, Willistead Park is home to over 300 trees, including Windsor’s only persimmon tree and several rare species. Wandering its peaceful paths feels like stepping into a hidden oasis, where majestic Shumard oaks, London Planes, and Kentucky coffee trees line your route. Be sure to visit the Paul Martin Gardens for a quiet moment among manicured hedges and vibrant blooms. Whether you're enjoying a casual stroll or attending the annual Art in the Park festival, Willistead is a must-see when the gardens are in full bloom.

Urban Art Market

This creative boutique in Windsor Essex is a celebration of local talent, featuring handmade goods from over 30 artists and makers. From delicate pottery and cozy knitwear to whimsical greeting cards and statement jewelry, every piece tells a story. Shopping here is more than just browsing - it's a meaningful way to support local artisans and take home something truly special. After browsing through the various items here, a fragrant lavender candle won me over and is now sitting at home on my table.

Jones & Company

Nestled in Walkerville, Jones & Company is a charming boutique offering an eclectic mix of stationery, home decor, toys, and accessories. The shop is a treasure trove of beautifully curated items, from elegant candles to playful socks. Personally, I bought the cutest mushroom salt & pepper shakers here to take home! Bonus tip: it's the only licensed retailer in Windsor-Essex for Jellycat plush toys - perfect for kids and collectors alike!

Bunch

A cozy, curated shop filled with home and body goods, along with endless vintage home decor and furniture, Bunch specializes in nostalgic finds from independent designers and artisans. You’ll discover everything from locally made candles and incense to tops designed and printed in house, plus a wide selection of vinyl records and pre-loved clothing. This spot hits all the right notes for music lovers and thoughtful gift-seekers alike. What did I buy here? A beautifully made dog leash for my Samoyed Yoshi!

Park House Museum

Step into the 1850s at the Park House Museum, where immersive hearth cooking demonstrations bring the past to life. Learn how meals were prepared over open flames using traditional techniques and period tools. The aromas of wood-fired dishes transport you to a time before modern conveniences, offering a unique glimpse into domestic life during Windsor’s early years. The museum also explores fur trading, local history, and Victorian living. I had so much fun taking part in the hands-on cooking demonstration where we made a Victorian Sponge Cake, a favourite recipe of none other than Queen Victoria herself! The best part is you get to enjoy that slice of heaven after it gets cooked in the 18th century oven, and let me tell you, it was absolutely delicious!

Ford City Murals

Explore Windsor’s history through art with the vibrant Ford City Murals. Spread across 20 locations, these 36 large-scale murals celebrate the city’s automotive legacy, industrial roots, and diverse cultural identity. It’s an open-air gallery that doubles as a walking tour, perfect for history buffs and art enthusiasts alike. Check out the mural guide to help you plan your visit and uncover each stunning piece to ensure you don’t miss any of them along the way. There are also so many amazing local businesses along this street, so even if you get a little lost wandering the streets, you just may end up in a cute cafe or store and there ain’t nothing wrong with that.

Where to Stay

Best Western Plus Waterfront

For a comfortable and convenient stay, I highly recommend the Best Western Plus Waterfront. Located in downtown Windsor, this hotel offers stunning panoramic views of the Detroit River - something I personally can’t get enough of, especially when the river sparkles under the sun and city lights at night. With its prime location, you're just steps away from restaurants, attractions, and nightlife. The hotel features fast Wi-Fi, a complimentary hot breakfast buffet, a scenic fitness center, and a saltwater pool, ensuring you have everything you need to relax and recharge. I don’t think I ever been so close to the water before staying at a hotel. It looked like we were floating on top of the water as I looked out the window. What a view it was!

Windsor-Essex is a place that truly feels like home to me, and I’m excited to share its incredible food, hidden gems, and welcoming atmosphere with you. Whether you’re here for a quick weekend escape or a longer adventure, this region offers something for every traveller. So pack your bags, bring your appetite, and get ready to discover the charm of this special corner of Ontario! I’ll see you all here at Christmas time!

Pedal Pub Food Tour - The New Foodie Experience You Need to Try!

Toronto is a city full of life, culture, and most importantly, incredible food. As someone who is always on the lookout for unique ways to experience the city’s culinary scene, when I heard about Pedal Bike Toronto and their new Food Tour, I knew I had to check it out and share my experience with you all!

The Pedal Bike Experience

You may have seen these giant bikes in various cities around the world on your previous travels just cruising down the streets. Did you know that Toronto also have these same bikes?! Imagine cruising through Toronto’s bustling streets on a giant bike with 14 other adventurous souls. That’s what you get with Pedal Bike Toronto. This isn’t your average bike ride; it’s a pedal-powered pub on wheels. With everyone working together to pedal, it’s a fantastic way to bond with friends or make new ones while exploring the city. The energy is infectious, and the laughs are plenty as you navigate through the heart of downtown.

Each ride is a mix of sightseeing, socializing, and a good workout (yes, you’ll be burning calories!). The pedals are not a gimmick. They do work and teamwork is required to move the bike. The bike itself is designed for comfort and fun, with a professional driver (or “Beerless Leader” they call it) guiding the way so you can focus on pedalling, chatting, and enjoying the ride. Whether you’re a local or a visitor, this experience offers a fresh perspective on Toronto’s vibrant cityscape.

The New Food Tour: A Culinary Adventure

Pedal Bike Toronto has upped the ante with their newly launched Food Tour, running every Thursday and Sunday from 5:30 PM to 8:00 PM. For $79.99 per person (plus 18% gratuity and HST), you get a two-hour tour that combines the thrill of the pedal bike with the joy of sampling some of the best food Toronto has to offer within the Entertainment District. Drinks aren’t included in the price, but they’re available for purchase at each stop.

Our journey began at Fat Bao at Stackt Market, a trendy spot known for its delectable bao buns. Serving delicious neo-Chinese snacks anchored by their famous bao line up and an array of Asian snacks, the flavors were explosive and set the perfect tone for our culinary adventure.

From there, we pedaled our way to WVRST, a modern beer hall that specializes in artisan sausages, craft beer, and good times. The variety of sausages, from traditional to exotic, paired with their wide selection of craft beers, made this stop a highlight of the tour. The lively atmosphere and communal tables added to the fun, making it a place where you could easily lose track of time enjoying the company and the food. If you’re an adventurous eater, they even serve Kangaroo sausages here.

Next up was Saint John's Tavern, where we immersed ourselves in the charm of a British tavern and oyster house. From fresh oysters to hearty pub classics, the authentic flavors transported us straight to the UK and Ireland. The ambiance was cozy, and the dishes were comforting, making it a great place to relax and refuel. Lobster rolls were on the menu here, and you bet I grabbed more than just one!

Our final stop was Courage Cookies, a sweet ending to our savory journey. Born out of the lockdown, Courage Cookies started with a simple idea: to share the surplus of delicious treats with friends and loved ones. Their cookies are simply divine, with the perfect balance of chewiness and flavour. I had to choose Oreo, there was just no other choice for me! Each bite was a little piece of heaven, making it the ideal conclusion to our food tour.

Conclusion

The Pedal Bike Toronto Food Tour is more than just a meal; it’s an experience. It’s a chance to explore the city, meet new people, and enjoy some of the best food Toronto has to offer, all while getting a bit of exercise. Whether you’re celebrating a special occasion or just looking for a fun way to spend an evening, this tour is a must-try. I absolutely loved seeing all the stranger’s reactions as we biked throughout the entire tour. So many people were dancing along with us, waving, taking pictures, and just absorbing all of the infectious positive energy the Pedal Bike experience naturally exudes.

So gather your friends, put on your pedalling shoes, and get ready for a unique and delicious adventure. The Pedal Bike Toronto Food Tour is waiting for you, and trust me, you don’t want to miss it!

Toronto’s Only Brunch Food Tour with Culinary Adventure Co!

A few weeks ago, I had the privilege of getting a sneak peek into Toronto’s only brunch food tour, set to officially launch on August 4th, 2024. Hosted by Culinary Adventure Co., Toronto’s number one rated food tour company, this experience was nothing short of spectacular. Guided by the ever-enthusiastic Kaitlin, we embarked on a culinary journey that showcased the best of King West and the Entertainment District neighborhoods.

A Journey Through Toronto’s Hippest Hoods

Our adventure began with a stroll through King West and the Entertainment District, an area known for its trendy eateries and vibrant nightlife. As we wandered the streets, Kaitlin pointed out significant landmarks and shared fascinating stories about the neighborhood's history and culture. Our first stop was at the Royal Alexandra Theatre, where many top musicals play to sold-out crowds every night. Did you know that Toronto is the third most popular city in North America for watching musicals, only behind New York City and Chicago? And that Ed Mirvish, the man behind the theater, is the same Ed from Honest Ed’s? I’ve lived in Toronto my whole life, and there are still facts about the city that surprise me. This brunch tour offers something new and educational to locals and tourists alike.

A Surprise Treat: Lemon Meringue Caramel Popcorn

One of the delightful surprises of the tour was the Lemon Meringue Caramel popcorn from Comeback Snacks. Kaitlin pulled this treat out of her bag of goodies, highlighting local businesses. This unique treat offered a perfect balance of tart lemon and sweet caramel, creating an explosion of flavors that was both unexpected and delightful. The best part was learning its origin story: the founder came up with the business idea while in prison. Their slogan, “Popcorn So Good, It’s Criminal!” is spot on! This was the ideal snack to keep us energized as we continued our journey, and I was thrilled to take home an entire bag of this delicious popcorn.

A Visit to the TIFF Lightbox

No tour of the Entertainment District would be complete without a stop at the TIFF Lightbox. Home to the Toronto International Film Festival, this cultural hub celebrates the art of cinema and was a fitting venue to highlight the tour’s inspiration. One of the fun stops included Varda at TIFF Lightbox, inspired by the film festival’s red carpet elegance. The Lightbox’s sleek, modern architecture and rich cinematic history made it a memorable stop on our journey.

Capturing Iconic Views

Kaitlin ensured we had ample opportunities to capture the best photo ops of the iconic CN Tower. The towering structure, set against Toronto's skyline, provided a breathtaking backdrop for our photos, adding a touch of grandeur to our brunch adventure. Even though this tour focuses on Toronto’s brunch scene, it also highlights picturesque moments along the way with plenty of photo opportunities.

Middle Eastern Brunch at East Tea Can

Our brunch experience reached new heights at East Tea Can, located at Wellington Market at the Well. Here, we indulged in a Middle Eastern feast that was both exotic and comforting. It’s not everyone’s typical idea of brunch, but that’s what makes this tour worth every penny. It challenges our taste buds and our view of brunch, proving it’s more than just eggs benedict and pancakes. The aromatic spices, fresh ingredients, and beautifully presented dishes transported our taste buds to distant lands with a variety of dips and spreads served with freshly baked Samoon bread. It was a true testament to the diversity and richness of Toronto’s culinary scene.

Sweet Endings at Forno Cultura

The tour concluded on a sweet note at Forno Cultura, an Italian bakery renowned for its delectable cookies and treats. We sampled a variety of goodies, each one more delicious than the last. The highlight for me was the Coffee Lemonade – a unique concoction I was initially skeptical about but ended up loving! Created by a company based in Quebec, this drink, called the “Cafelimo Fizz,” paired refreshing citrus with robust coffee, creating a carbonated drink that was both invigorating and refreshing.

Tour Highlights

  • 18+ tastings … get ready to indulge.

  • Bubbly + boozy Mimosas

  • Australian morning classic

  • Hand-crafted Turkish Coffee

  • Decadent French Pastries

  • Savory Middle Eastern

  • Artisan Canadian Cheeses

  • Locally made ‘Movie Snacks’

  • Italian Cookies + Treats

  • Fun and filmic stops

  • A perfect tour for friends + celebrations

  • Our most decadent food tour

Cost

  • $129 Adult

  • $119 Senior (60+)

Final Thoughts

Toronto’s only brunch food tour is set to redefine Sunday brunch. Whether you’re a local or a visitor, this tour promises an unforgettable culinary journey through some of Toronto’s trendiest neighborhoods. So, invite your friends, pick a Sunday, and get ready for a brunch experience that serves laughs, memories, and special moments with every bite. As Culinary Adventure Co. aptly puts it, “Come Hungry… Every Bite Tells A Story.”

Stay tuned for more delicious adventures and make sure to book your spot on this decadent brunch tour. You won’t want to miss it!

Inside SIAL Canada 2024: The Best of Food Innovation in Montreal!

For the past six years, I have had the incredible opportunity to partner with SIAL Canada, one of the premier food innovation trade shows in North America. This is my third time attending the event in Montreal, and each year it feels like a homecoming. SIAL Canada has become one of my favourite tradeshows to look forward to, not only because of the sheer scale and diversity of the event but also for the unparalleled networking opportunities it offers. As a food blogger, there is nothing quite like witnessing firsthand the unveiling of amazing, innovative food and beverage products that push the boundaries of the industry.

Read a recap of my Montreal SIAL Canada 2022 experience here.
Read a recap of my Toronto SIAL Canada 2019 experience here.
Read a recap of my Montreal SIAL Canada 2018 experience here.

Every year, the creativity and passion of the exhibitors just gets better and better. It's a fantastic chance to meet like-minded individuals who share a deep love for food and innovation. The atmosphere is always electric, buzzing with excitement as thousands of professionals gather to showcase their latest creations and explore new possibilities. This year was no exception, and I was thrilled to dive into the culinary wonders that SIAL Canada 2024 had to offer. The anticipation of discovering new trends, tasting cutting-edge products, and attending insightful conferences makes this tradeshow a highlight of my calendar year.

Being a media guest at SIAL Canada not only allows me to stay ahead of the curve in the food industry but also gives me the privilege to share these experiences with all of you! It’s an event that truly celebrates the future of food, and I’m always eager to bring those stories and innovations back to you. So, join me as I recount my incredible journey through SIAL Canada 2024, starting with my delightful stay at Hotel Monville and exploring the myriad of experiences that made this trip unforgettable.

A Cozy Stay at Hotel Monville

My home base for this adventure was the chic and contemporary Hotel Monville, nestled in the heart of Montreal’s Quartier international on De Bleury Street. Hotel Monville is a four-star hotel that targets both business people and tourists seeking to immerse themselves in the Montreal experience. From the moment I checked in, Hotel Monville impressed me with its sleek design and modern amenities. The location couldn’t have been more convenient—just literally a one minute walk from Palais des Congres de Montreal where SIAL Canada was hosted. My room was a perfect blend of comfort and style, featuring a stunning view of the city skyline.

One of the unique features of Hotel Monville is its autonomous delivery robot, developed by the California firm Savioke. This robot carries orders directly to guests’ rooms in record time, making room service a truly futuristic experience. Guests can also check in easily and quickly at electronic kiosks, where they automatically receive their room keys. This efficient system allows the hotel’s human receptionists to dedicate more time to helping guests discover Montreal’s many attractions.

The hospitality at Hotel Monville was also top-notch. The staff were exceptionally friendly and helpful, ensuring my stay was as pleasant as possible with room service every day so you know you’ll be coming into a clean and made-up bed each and every night. After long days at the trade show, it was a relief to return to such a welcoming and restful environment. I couldn’t have asked for a better home away from home during my Montreal trip.

Exploring SIAL Canada 2024

SIAL Canada 2024 was a gastronomic wonderland, with over 1,000 national and international exhibitors from 44 countries showcasing their innovative products. There were so many exhibitors this year that it was the very first time the tradeshow took place over two floors. Walking through the expansive halls, I was amazed by the diversity of offerings, from gourmet snacks and beverages to cutting-edge food technology. Each booth told a unique story, reflecting the passion and creativity of its creators. I had the chance to sample an array of delectable foods and drinks, many of which were new to me. It was inspiring to see so many businesses pushing the boundaries of what’s possible in the culinary world and to me is one of the key reasons why anyone should make a visit to SIAL Canada.

The SIAL Innovation Awards

One of the highlights of the event was the annual SIAL Innovation Awards. This prestigious ceremony recognizes the most groundbreaking products in the food industry. Among the 200 applications from 17 countries, competition co-presidents Isabelle Marquis and Xavier Terlet selected 74 products from 13 countries that embody the innovative spirit of SIAL Canada exhibitors.

These products were chosen by the Grand Jury based on several criteria:

  • The product was launched from January 2023 onwards.

  • It offers something new or different from what is known in the Canadian market and has the potential to expand to several markets.

  • It creates value for the intended target and is likely to inspire other food companies to replicate or enhance the concept.

  • It is innovative in at least one of the following areas: recipe and composition, packaging, manufacturing process, or marketing positioning.

This year’s grand winners were particularly impressive. The Gold Award went to El Gusto Foods, a high-quality ground coffee in a compostable bag that clings to the rim of the cup for perfect brewing. This product was selected for its practicality and quality of execution, allowing premium coffee to be enjoyed anywhere.

The Silver Award was claimed by Huile d'Olivia by Dear Goodness, a line of olive oils created to pair with specific dishes. The jury was impressed by the blending of selected olive varieties to match distinct dishes and the aromatic descriptions provided for each type.

The Bronze Award went to La Presserie for their line of Asian-inspired frozen and vacuum-packed soups made from natural ingredients. These soups were selected for their authentic recipes and the innovative skin pack packaging.

Additionally, the Packaging Award was given to ABC Emballuxe Inc. for their reusable pizza box, suitable for three sizes of pizza. This product was recognized for its sustainable attributes and design flexibility.

The Opening Ceremony

The excitement began with the grand opening ceremony right after the all the SIAL Innovation Awards were handed out to the recipients. The opening ceremony is a vibrant celebration that will set the stage for the three-day event. It featured keynote speeches from industry leaders who shared their insights on the future of food innovation with a blend of inspiration and enthusiasm that highlighted the event's significance. The energy in the room was infectious, and it was clear that everyone in attendance was passionate about the future of food.

The Start Up Pitch Competition

Another event that stood out was the Start Up Pitch Competition. This competition gave emerging food startups a platform to showcase their innovative products, technologies, or services to a panel of judges and an enthusiastic audience. The creativity and ingenuity on display was truly remarkable. I found myself rooting for several of the participants, each presenting unique solutions to some of the industry's biggest challenges. The competition was fierce, but it was a fantastic opportunity to see the next generation of food entrepreneurs in action. With only three-minutes to impress the panel of judges, each competitor needed to quickly showcase and convince them why their product is unique from everything out there already and deserves the spotlight.

This year’s competition highlighted some truly inspiring startups. The first-place winner was Epic Tofu, a company offering pre-chopped, marinated, and ready-to-cook tofu products that taste out of this world. Artisan-made in Montreal, Quebec, with non-GMO and organic ingredients. Epic Tofu stood out for its convenience and commitment to quality. As a busy food blogger who loves plant-based options, I was particularly impressed by how easy and delicious Epic Tofu makes it to enjoy a healthy meal. Their innovative approach to tofu preparation is set to revolutionize how we incorporate this versatile protein into our diets.

The second-place award went to Dunord, which offers plant-based meal kits made from local farm surplus and inspired by the abundance of the boreal ecosystem. Dunord’s focus on sustainability and reducing food waste resonated deeply with me. Their meal kits not only provide nutritious, plant-based meals but also support local farmers and promote eco-friendly practices. It’s a win-win for consumers and the environment, and I’m excited to see how Dunord will continue to grow and impact the food industry.

In third place was Maison Théier, a company brewing alcohol-free wine made from the finest tea in the world. Their alcohol-free tea wine is a new product based on the fermentation of exclusively imported tea from Asia. They import very high-quality tea from terroirs in Asia and infuse it with high-quality water, creating a unique and sophisticated beverage. As someone who appreciates both fine tea and innovative non-alcoholic beverages, I found Maison Théier’s product to be a refreshing alternative to traditional wine. It’s perfect for those who seek the complexity and enjoyment of wine without the alcohol content.

These winners not only showcased incredible products but also demonstrated how innovation and sustainability can go hand in hand. The Start Up Pitch Competition was a highlight of SIAL Canada 2024, offering a glimpse into the future of the food and beverage industry.

A Feast for the Senses

One of the most enjoyable aspects of SIAL Canada was the opportunity to sample an incredible variety of food and drink. Walking up and down the two floors of the event, I was treated to a sensory overload of tastes and aromas. From artisanal cheeses and gourmet chocolates to exotic beverages and innovative snacks, there was something for every palate. Each sample provided a glimpse into the creativity and craftsmanship of its entrepreneurs. It was a food lover’s paradise, and I made sure to savour every moment. Here were some of my favourite booths this year!

Conferences and Industry Insights

SIAL Canada is not just about showcasing products; it’s also a hub for knowledge exchange. The event hosts a plethora of conferences where speakers from across the industry share their expertise and insights. I attended one of the final conferences on the last day of the tradeshow, which focused on food marketing on TikTok in the social media space. It was fascinating to learn about the strategies brands are using to engage with a younger audience on this rapidly growing platform. Lindsey Tracey - Head of Industry (Growth) who currently works at TikTok provided valuable tips on creating viral content and leveraging TikTok’s unique features to boost brand visibility. This session was particularly relevant for me as a food blogger, offering fresh ideas to incorporate into my social media strategy.

Conclusion

My trip to Montreal for SIAL Canada 2024 was an unforgettable experience. It was a privilege to be a media guest at such a significant event in the food industry, and I returned home with a wealth of new knowledge and inspiration. I can’t wait to see how the innovations I witnessed will shape the future of food. Until next time, Montreal! We’ll be back in Toronto for SIAL 2025!