By now you may all have heard about this juicing trend that has really caught on with the masses, especially those who are health conscious and want to live a clean and healthy lifestyle. The concept of juicing has been around for ages so that is nothing new. If not yourself, you probably know a handful of people who owns their very own juicer at home; a fun do-it-yourself kitchen appliance where you throw in your fruits and vegetables into the machine and within minutes out comes a cup of freshly squeezed juice.
Over the past few years, the concept of “cold pressed” juices has spread like wild fire. Traditionally, juices that are not considered cold pressed (basically the old school way of juicing) utilizes a fast spinning blade within the machine to separate the juice from flesh through what is called centrifugal force (a motion tending to move away from the centre). The problem with utilizing this fast spinning blade is as it spins, it generates heat. This heat destroys some of the enzymes in the fruits and vegetables you are juicing causing some of the nutrients to be destroyed as well.
So what does “cold pressed” actually mean? Well as the name suggests, the juicing process does not generate any heat to maximize on all the nutrients it can extract from the fruits and vegetables. It extracts juice by using hydraulic pressure crushing, squeezing, and pressing the fruit and vegetables for the highest nutritional yield having very little exposure to oxygen. Since the fruits and vegetables are literally being crushed the living day lights out of them using sheer force, heat does not get generated and more of the fresh ingredient’s nutrients stay in tact.
One of the companies in Toronto on the forefront of this cold pressed movement is Village Juicery who call their juicing community their “Villagers”. Village Juicery believes in increasing access to raw, plant-based nutrition and a focus on keeping everything local, from their produce suppliers, industry suppliers, and the charitable organizations they support. In fact, it is almost hard not to notice just how local their business is. On every one of their bottles, a sticker is firmly placed on its cap that says “Made in Toronto.” As a loyal admirer of my city I grew up in my entire life, I can truly appreciate how much love and devotion Village Juicery has on this great city.
Now onto the good stuff, the actual juices! The Village Juicery delivered to my very own door step their line of 100% organic cold pressed juices. I received 7 of their cold pressed juices and 1 of their handmade nut milks in my package. Once you open the cardboard box, you will see that each glass bottle is neatly compartmentalized by dividers to ensure that the glass does not shatter as it gets delivered to your door.